Specialist Information Sector

Consulting and Services for Specialist Information Providers

Our strength lies in application-oriented research. Through scientific work in the field of specialist media, we help generate innovative ideas, solutions, and methods in the specialist information business. You will benefit from the exchange of research and practice!

 

Conception and Development of Specialist Media

We offer support and approaches..

  • During the phase of concept development: from the first idea to a business plan
  • Via extensive market and competition analyses
  • In the form of qualitative and quantitative surveys among respective target groups
  • At the interface of technological development and electronic products
  • In project management.

We will gladly support you partially during individual project phases. In addition, we cover coordinative tasks as well as project management functions.

 

Optimization of Specialist Media

We offer the following services for relaunch projects:

  • Situation analysis on the use and evaluation of existing media products, identification of weaknesses and optimization potentials through customer surveys (professionals/ advertising industries)
  • Suggestions regarding the redesign of the product or the product line
  • Supervision and coordination of the relaunch project during the implementation phase and market introduction

 

Market and User Analyses

We handle specific questions regarding the market, the competition and target groups e.g. in form of the following analyses:

  • Comprehensive investigation and expert interviews
  • Target group surveys, e.g. quantitatively via interviews (in writing or by telephone), qualitatively via focus groups, face-to-face interviews and process analyses on the job

A lot of questions can only be answered by the combination of various survey/investigative methods. We will gladly assist you in the selection of methods and the conception of your survey design and conduct the surveys for you. 

 

Strategy development                   

We offer solutions and approaches with regards to strategic questions e.g. via:

  • Cooperative problem solving through joint research projects
  • Carrying out studies
  • The organization of individual training problems in further education for specialist information providers such as in the field of innovations management

 

Task Forces

Do you frequently encounter the same questions again and again during your everyday professional life and would like to investigate them further? We would be happy to address your concerns. It is our interest to convert your questions into joint research projects. Feel free to contact us!