The research is related to three central fields of work:
The optimization of communication designs via the situation-specific, task-specific and target group-specific processing of materials
I. Industry Value Chain and Supply Chains
The research focuses on the further processing of knowledge along industry value chains. The corresponding communications process extends from the emergence of knowledge to the application of research to concrete uses of knowledge in products and services. Key questions include:
II. Communication Processes and Communication Formats
This research field examines information and communication needs in companies and the associated requirements within specialist media management. Most prominent here are the economic model and the assessment of the competitive advantage that can be achieved via the use of specialist media.
The following questions may be of interest from a corporate perspective:
The following questions may be of interest from the perspective of specialist information providers:
III. Information and Communication Design
On the one hand the research focuses on linguistic and communicative potential and the barriers to communication knowledge along the value chain. On the other hand it focuses on the design, production, and the reception of specialist media.
The first area focuses on cooperation and interface communication, interaction and knowledge exchange in teams, and advanced training and education.
Key questions include:
Topics of interest regarding design, production, and reception of specialist media:
“Industrial communication” denotes communication processes along industrial value and supply chains. The focus is on the communication of information and services beyond the consumer market (as opposed to public communication). The “industry” framework focuses on specific sectors of industrial companies that distinguish themselves through their specific expertise, product applications, and markets (e.g. the construction industry, pharmaceutical industry and automobile industry).
The focus of research lies on the identification and evaluation of knowledge. The goal is to optimize the knowledge transfer as well as working processes and results and to generate new knowledge. The latter can lead to innovations in the form of marketable products or processes that help confer competitive advantages.
The research field of industrial communication is gaining increasing importance in the economy, as value-adding processes become increasingly complex. In addition, the work of participating companies has a more interdisciplinary character and they are looking to differentiate their expertise more and more.
Specialist media consist of all media including the documentation, distribution, and communication of subject-specific information to experts of a community (e.g. the scientific community, the developer scene, etc.).
Specialist media comprise electronic services such as data banks, online services or software, and printed media such as trade journals, catalogues, reference books, and further services and events. They support industry companies and their audiences (experts/professionals) in the execution of value-adding activities and are considered a competitive resource.